We are Ambassador Cruise Line, Britain’s authentic no-fly cruise line offering affordable quality and the warmest welcome at sea.

Ambassador’s staff and crew are the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.

WHAT IS AMBASSADOR CRUISE LINE?

Ambassador sails for the British market from eight regional ports with a focus on affordable quality. Ambassador Cruise Line’s first ship, Ambience, set sail from Tilbury in April 2022 on an ex-UK no-fly range of voyages. Ambassador’s second ship, Ambition, entered service in May 2023, carrying 1,200 guests in 680 cabins, 10 guest decks. She operates itineraries from London Tilbury but also offers cruises from seven UK regional departure ports including Edinburgh, Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth.

Ambassador Cruise Line is adult-focussed and age-inclusive but primarily aimed at the 50-plus market. The cruise line will run a number of multi-generation cruises over the summer holidays.

Ambassador delivers distinguished cuisine, fascinating voyages on a classic cruise ship, with great entertainment, and like-minded guests visiting treasured destinations.

WHERE DOES AMBASSADOR CRUISE LINE SAIL?

Departing from London Tilbury and seven other UK regional departure ports including Edinburgh, Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth, Ambassador Cruise Line offers carefully curated no-fly programme sailings. Featured destinations will include the British Isles, the Norwegian Fjords, and Iceland, plus several short break cruises. For the winter months, a range of exploration-style voyages will sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia. There are also a number of iconic voyages including our Inaugural Grand Round the World Cruise, Amazon & West Indies Adventure, Grand Canada & Greenland Experience, and Christmas & New Year in the West Indies & Dutch Antilles.

HOW DOES AMBASSADOR CRUISE LINE LOOK AFTER GUESTS?

Ambassador’s smaller to mid-sized classic cruise ships offer a higher space to guest ratio, making cruising more relaxed and providing guests with reassurance.

Treating our guests right is not just about the booking and onboard experience. In accordance with The Package Travel and Linked Travel Arrangements Regulations 2018, Ambassador have insurance cover in place to financially protect all guests booking with Ambassador Cruise Line, for all monies paid either directly or via their travel agent. In addition, Ambassador operate a fully independently managed Trust Account where guests’ funds are deposited and only released when the cruise departs. Ambassador’s offer also includes a booking guarantee in the event of a cancelled cruise.

PEACE OF MIND

Peace of mind is our priority here at Ambassador. We know how important it is to feel financially protected and to be able to book with confidence, and as an ABTA member (Y6765), we are part of the UK’s leading travel trade association, widely acknowledged as the mark of trust and reassurance associated with travel brands. In addition to being ABTA members, our guests are financially protected by a Financial Failure Insurance policy which is managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA who are regulated by the Financial Services and Markets Authority (3193). We will continue to pay guests’ deposits and balance payments into an independently managed trust account.