South Korea: Three reasons to travel as part of a group
Korean life is built around groups. Family sits at the centre of society, and people put real effort into friendships, forming tight circles and nurturing these relationships. You’ll feel that as a visitor too – including at the table, where many dishes are designed to be shared by two people or more.
South Korea was made for group travel, here’s why.
Eating and drinking are social events
Eating together is a real Korean joy – and is often a trip highlight. Korean BBQ served in the middle of the table, seemingly endless banchan side dishes, or metal kettles filled with makgeolli Korean wine, best clinked with friends, family or fellow travellers.
It’s rare for Korean people to go for a solo meal (many Koreans simply never do it) and dishes are set up for this. Portions are made for two or more people – so, to get a true taste of everything possible, it’s best to eat as a pair, or a bigger group. What’s even better, is that you can split the bill, too.
Hanok and hanbok are a lot more fun!
Hanok homes were first built in the 14th century, using natural materials to blend with the environment. Today many are used as accommodation, with visitors (including Koreans) staying to connect more with traditional Korea: they’re ideal places to slow down and simply enjoy where you are – and sharing that experience can be really special.
Many South Korea visitors like to try on hanbok – the traditional style of Korean dress. There are places set up to help you choose your hanbok style and get your hair done. Many people do this as part of a family or group of friends – and it’s a great opportunity for some fantastic photos.
Round up some friends for noraebang!
Karaoke (or noraebang 노래방 in Korean) is a big part of Korean nightlife. Norae stands for “song,” and the word 방 bang means “room” in Korean, so it’s all about booking a private booth with friends, ordering some snacks and soju, and singing the night away.
Best time to visit
Spring and autumn are the most popular times to visit South Korea – when temperatures are warm and you’re clear of the summer rains. March and April are peak cherry blossom months, with blooms to rival those of Japan and far fewer international visitors here. The fiery colours of autumn flash across the country between October and November – particularly striking in Seoraksan National Park.
It gets very cold in winter (it can dip to –6°C in Seoul), but seeing cities lit up, eating hot street food and perhaps getting on the ski slopes does tempt some travellers to visit over the Christmas period. Summers can be very hot and rainy and are best avoided.
How to book
Book your Korean cultural adventure with InsideAsia. Their South Korea Small Group Tour, Soul of Korea, is based on accessing the best of Korean culture as part of a group. You’ll travel with a dedicated Insider (tour leader) who will unlock the less obvious parts of Korean culture, guiding you from capital city to countryside, from sea temples to hanok villages. InsideAsia (0117 409 0266) offers a 10-day Soul of Korea itinerary from £3,490pp sharing and includes accommodation, transport, excursions, guides. Excludes international flights.
This article was written by InsideAsia and published on Saturday, January 31, 2026. Costs correct at the time of publication.
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